Pre-production is the work done on a product, especially a film or broadcast program before full-scale production begins.
Elements of video production such as the script, casting, location scouting, equipment and crew, and the shot list all happen during pre-production. Pre-pro is the planning stage. It’s where we get all of the ducks in a row so the rest of the production process is as smooth as gravy.
Having a strong concept is an essential component of a video. But unfortunately, spending the appropriate amount of time in pre-production to nail down the video’s concept is often an overlooked step in the production process. Not on our watch, though!